Overview
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
What will I study?
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester, you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.
Modules
- Strategic Management for Competitive Advantage (40 credits)
- Leadership and Management Development (20 credits)
- Research Methods and Analytics for Business Practice (20 credits)
- Analysing Buyer Behaviour and Brand Dynamics (20 credits)
- Global Consumers and Marketplaces (20 credits)
- Academic Language Skills for Post-Graduate Business Students (0 credits)
- Dissertation (60 credits)
How will I be taught and assessed?
This course is taught using a range of methods, including lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in an independent study involving directed and self-directed learning, around 33 hours per week.
Assessments for this course are based on a mix of assignments, presentations, group work and exams.
You’ll be taught by experienced lecturers and academics who use their industry experience to demonstrate how the theories you will learn translate into real-life situations.
Virtual Learning Environment (VLE)is embedded throughout the course with tools eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Significant emphasis is placed on developing your ability to complete a Master's degree. As part of induction, you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.
Eligibility
Academic requirements
Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university
If you don’t meet the academic requirements
Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered. If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Master's degree but who don’t currently meet the entry requirements.
English language requirements
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before studying this programme.
Careers and further study
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing
©2016